Advertising your Function, whether on campus, off campus, or online, needs to meet several ANU standards, including:
There are limitations on what you can advertise in regard to the content of your Function advertising. Advertising must not include:
- The advertising of inappropriate liquor consumption – Liquor products or drinking outlets, cheap drink deals, quick excessive drinking like shots or drinking games, underage drinking (not exhaustive list)
- Tobacco – Products, companies, encouragement of smoking.
Inclusive language and advertising
At ANU we strive to make our events inclusive and one way you as an event host can make your event inclusive for the LGBTIQA+ community is by thinking about bathroom access, language and introductions. For example, if you welcome everyone by "Good evening ladies and gentlemen" you have excluded our non-binary of gender non-conforming community members. Think about using introductions like "Good evening community, Good evening folks, Welcome everyone, Good evening everybody" and so on.
When advertising your event, use this statement to specify that your event is accessible and to what extent:
At [organisation name], we strive to make our events as inclusive as possible. Our event venue is accessible (via ramp/lift), with accessible parking available nearby at [insert location], and accessible unisex bathrooms available within the building/[nearby building]. We do/do not have GF/DF/NF/V food options available. If you have any accessibility requirements, don’t hesitate to email us at [insert email address], or call us at [insert phone number].
Image descriptions! The convention is to describe every image (including FB event cover photos) in square brackets [like this], including a description of size, colour, image and style. This should happen on Facebook, Instagram and wherever else your club puts out information. Here is a good example:
- Similarly, this should be done for emojis
- Accessible hyperlinking! A hyperlink that is 3 lines long is not great for someone with a screen reader.
- If you are doing a video - make sure it has captions!
- Give graphics visible colour contrasts (yellow or light pink on a white background isn’t great)
- Lecture or conference? Digital versions of your physical handouts and vice versa. Use word documents as well as PDFs.
- View a great guide to accessible social media
- Always encourage contact for further concerns