Brand and Marketing Services supports the University’s domestic and international awareness and apply campaigns and manages the development of and compliance with the ANU identity.
Everything we do considers our audiences and reflects the journey stage of their interactions with ANU.
Our responsibilities
- Content development
- Graphic design
- Web development and design
- Marketing automation (email) services.
Who we work with
We work closely with other teams within the International Strategy and Future Students Division and with ANU colleges and admissions.
Together we deliver:
- targeted, accurate and timely brand solutions
- future student campaigns (advertising creative, content and SEO, landing pages, email marketing, Google tags and analytics reporting)
- marketing collateral and some corporate documents.¬
Resources for staff
Our resources are for you and external creative contractors to use when communicating the ANU identity, visually and in writing.
They include:
- ANU identity guidelines
- Outfit and InDesign templates
- a writing sub-guide and the ANU editorial style manual (coming soon)
- web content writing guidelines (coming soon).
You can find some of these resources on the ANU Identity Hub along with the University’s logo files.
Services
We offer you a range of services:
- Eloqua marketing automation (email campaign) advice
- Drupal web content management system (CMS) training.
- ANU web page user experience and accessibility reviews
- brand and design advice
- content writing and editorial advice
- writing tools training (coming soon)
Our teams and contacts
Functional
Name | Contact details |
ANU Brand |
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ANU Digital Marketing |
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ANU Web Style |
Leadership
Name | Contact details |
Karen Watts
Associate Director, Brand and Marketing Services |
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Web
Website access/training, building new pages, Front end style guide, Google Analytics, Tag manager, Reports, Accessibility checks
Name | Contact details |
AnilKumar Thimmapuram
Senior Manager, Web and Digital Services |
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Limin Deng
Front End Designer |
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Yi Wang
Front End Designer |
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Jannie Liu
Web Support Officer |
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Email automation
Eloqua
Name | Contact details |
Lorren de Lucia
Manager, Marketing Automation |
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Josephine Pereira
Marketing Automation Specialist |
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Kim-Ling Richardson
Marketing Automation Specialist |
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ANU identity
Brand, studio and content
Name | Contact details |
Spencer Reynolds
Manager, ANU identity |
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Salud Villegas
Senior Graphic Designer |
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Sean Whitfield
Graphic Designer |
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Emma Pegrum
Brand Content Lead |
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Lucy Monaghan
Content Producer |
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