Brand and Marketing Services

Brand and Marketing Services supports the University’s domestic and international awareness and apply campaigns and manages the development of and compliance with the ANU identity.

Everything we do considers our audiences and reflects the journey stage of their interactions with ANU.

Our responsibilities

  • Content development
  • Graphic design
  • Web development and design
  • Marketing automation (email) services.

Who we work with

We work closely with other teams within the International Strategy and Future Students Division and with ANU colleges and admissions.

Together we deliver:

  • targeted, accurate and timely brand solutions
  • future student campaigns (advertising creative, content and SEO, landing pages, email marketing, Google tags and analytics reporting)
  • marketing collateral and some corporate documents.¬

Resources for staff

Our resources are for you and external creative contractors to use when communicating the ANU identity, visually and in writing.

They include:

  • ANU identity guidelines
  • Outfit and InDesign templates
  • a writing sub-guide and the ANU editorial style manual (coming soon)
  • web content writing guidelines (coming soon).

You can find some of these resources on the ANU Identity Hub along with the University’s logo files.

Services

We offer you a range of services:

  • Eloqua marketing automation (email campaign) advice
  • Drupal web content management system (CMS) training.
  • ANU web page user experience and accessibility reviews
  • brand and design advice
  • content writing and editorial advice
  • writing tools training (coming soon)

Our teams and contacts

Functional

Name Contact details

ANU Brand

ANU Digital Marketing

ANU Web Style

 

Leadership

Name Contact details
Karen Watts

Associate Director, Brand and Marketing Services

Location 121 Marcus Clarke, Level 6

 

Web

Website access/training, building new pages, Front end style guide, Google Analytics, Tag manager, Reports, Accessibility checks
Name Contact details
AnilKumar Thimmapuram

Manager, Front End Design

Location 121 Marcus Clarke, Level 6
Limin Deng

Front End Designer

Location 121 Marcus Clarke, Level 6
Mason Dong

Web Support Officer

Location 121 Marcus Clarke, Level 6

 

Email automation

Eloqua
Name Contact details
Lorren de Lucia

Manager, Marketing Automation

Location 121 Marcus Clarke, Level 6
Josephine Pereira

Marketing Automation Specialist

Location 121 Marcus Clarke, Level 6

 

ANU identity

Brand, studio and content
Name Contact details
Spencer Reynolds

Manager, ANU identity

Location 121 Marcus Clarke, Level 6
Salud Villegas

Senior Graphic Designer

Location 121 Marcus Clarke, Level 6
Shaun Versey

Graphic Designer

Location 121 Marcus Clarke, Level 6
Emma Pegrum

Brand Content Lead

Location 121 Marcus Clarke, Level 6
Neha Attre

Brand Content Producer

Location 121 Marcus Clarke, Level 6