Brand and Marketing Services

Brand and Marketing Services supports the University’s domestic and international awareness and apply campaigns and manages the development of and compliance with the ANU identity.

Everything we do considers our audiences and reflects the journey stage of their interactions with ANU.

Our responsibilities

• Content development
• Graphic design
• Marketing automation (email) services.

Who we work with

We work closely with other teams within the International Strategy and Future Students Division and with ANU colleges and admissions.

Together we deliver:

• targeted, accurate and timely brand solutions
• future student campaigns (advertising creative, content, email marketing)
• marketing collateral and some corporate documents.

Resources for staff

Our resources are for you and external creative contractors to use when communicating the ANU identity, visually and in writing.

They include:

• ANU identity guidelines
• Outfit and InDesign templates
• a writing sub-guide and the ANU editorial style manual (coming soon)
• web content writing guidelines (coming soon).

You can find some of these resources on the ANU Identity Hub along with the University’s logo files.

Services

We offer you a range of services:

• Eloqua marketing automation (email campaign) advice
• brand and design advice
• content writing and editorial advice
• writing tools training (coming soon)

Our teams and contacts

Functional

Name	Contact details
ANU Brand	Brand@anu.edu.au

Leadership

Name	Contact details
Karen Watts Associate Director, Brand and Marketing Services	Karen.Watts@anu.edu.au 121 Marcus Clarke, Level 6

Email automation

Eloqua

Name	Contact details
Lorren de Lucia Manager, Marketing Automation	lorren.delucia@anu.edu.au 121 Marcus Clarke, Level 6
Josephine Pereira Marketing Automation Specialist	Josephine.Pereira@anu.edu.au 121 Marcus Clarke, Level 6
Kim-Ling Richardson Marketing Automation Specialist	kim-ling.richardson@anu.edu.au 121 Marcus Clarke, Level 6

Creative Services

Name	Contact details
Spencer Reynolds Senior Manager, Creative Services	Spencer.Reynolds@anu.edu.au 121 Marcus Clarke, Level 6
Emma Pegrum Senior Content Producer	Emma.Pegrum@anu.edu.au 121 Marcus Clarke, Level 6
Lucy Monaghan Content Producer	Lucy.monaghan@anu.edu.au 121 Marcus Clarke, Level 6
Sean Whitfield Senior Graphic Designer	sean.whitfield@anu.edu.au 121 Marcus Clarke, Level 6
Grace Towning Digital Designer	grace.towning@anu.edu.au 121 Marcus Clarke, Level 6
Elle Adams Multimedia Producer	elle.adams@anu.edu.au 121 Marcus Clarke, Level 6

Brand

Name	Contact details
Laura Adams Manager, ANU Identity	laura.adams@anu.edu.au 121 Marcus Clarke, Level 6
Salud Villegas Senior Graphic Designer	Salud.Villegas@anu.edu.au 121 Marcus Clarke, Level 6