Develop a Compelling Business Case: How to develop a strong, multi-dimensional business case (SDHR03)

Provider business unit: Development for Staff »

Course overview

This full day workshop, delivered by the Australian Institute of Management (AIM), will assist you in developing the skills required to formulate strong business cases, as well as other objective-driven submissions, to achieve consistent rates of approval.

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Who should attend

This workshop is designed for staff whose role involves developing compelling business cases as part of a report writing process.

*NB: It is recommended that this course form Part B of a 2 course programme and that attendees who attended Part A ‘’ Report Writing: Planning and producing high quality written communications’ attend this course as a follow up programme.

Key takeaways

At the conclusion of this workshop participants will be able to:

  • Understand the purpose and content of an effective business case
  • Apply the required steps in developing a case
  • Quantify and articulate the benefits of the proposal
  • Effectively interpret the financial data
  • Present the business case in an appropriate and logical format

What the course will cover

Topics addressed will include:

  • What is, and what isn’t, an effective business case
  • Defining the opportunity, through understanding the objectives and your audience
  • Identifying the alternatives, and narrowing the options, through effective appraisal methods
  • Selecting the best option and assessing the risks
  • Creating a plan; including communicating your case, layout and presentation and use of visuals

When can I attend

Please email for further information.


$335 per participant

For non-attendance/cancellation of a course with fees, the following charges will apply, unless the registrant nominates a colleague (who meets the eligibility criteria for the course) to attend in their place.

a. Notification of cancellation received within 0 – 5 working days of the course date will incur a charge equivalent to 100% of course fees

b. Notification of cancellation received within 6 – 10 working days of the course date will incur a charge equivalent to 50% of course fees

Please note for non-attendance due to illness or caring responsibilities, reasonable evidence will be required to waive the non-attendance fee.


A requirement of the registration process is to discuss and obtain the following from your supervisor:

  • Approval to attend the training program; and
  • Local area charging code